#54 - 'Edtech for Publishers' recorded at Futurebook

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What's in this episode?

This week we have we’re in conversation with everyone from Pearson, The Bookseller, Edtech Exchange, Oxford University Press, Assembly, the Audio Book Publishers Association, Kortext, recorded at ‘Edtech for publishers’ at FutureBook '16, asking questions such as:

1. What can edtech and publishers offer one another?

2. Can two distinct business cultures meet in the middle or not?

3. Is there a short term cost financially to publishers who are embracing edtech?

4. Outside of content, what are the infrastructure considerations on edtech for publishers across data, and good connectivity

5. What challenges do the financial squeezes in education and some difficult edtech business models present?

    

A big thank you to The Bookseller, Future Book and Edtech Exchange who worked on The Edtech for Publishers event together, and if you like this episode you might be tempted to also check out episode 37 on textbooks vs. technology. 

Sample Quotes 

1) Andrew Keen author

'Wake up and understand that finally, you can learn what your

consumer wants'

'Digital and Paper: You cannot do one without the other'

2) Philip Jones editor at the Bookseller

'Lots of startups coming in, lots of opportunities, lots of disturbance in the force. Education publishers are worried that there will be some change down the line that they don't see early enough.'

 

3) George Burgess, founder of Gojimo and the EdTech Exchange

'Big publishers seek in edtech innovation, outsourcing of

risks, and opportunity to learn from it'

 

4) Tom Hall. (Former) VP Tech and Digital at Pearson

 

 

'It's still a messy industry: pricing, market revenues and getting your content ready are the main issues'

 

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References: 

Andrew Keen, entrepreneur and author: https://en.wikipedia.org/wiki/Andrew_Keen ; http://www.ajkeen.com ; https://twitter.com/ajkeen

Philip Jones, Editor at The Bookseller: http://www.thebookseller.com ; https://twitter.com/philipdsjones?lang=en ; [e-mail]

George Burgess, founder of Gojimo and the EdTech Exchange:

https://twitter.com/burgesg?lang=en ; [e-mail]

Gojimo: http://www.gojimo.com

The Edtech Exchange: http://edtech.exchange 

Tom Hall. VP Technology and Digital at Pearson (no longer at Pearson): https://twitter.com/tomjhall?lang=en

Pearson:

http://www.pearsoned.com ; https://www.pearsonmylabandmastering.com/global/

Imogen Poole. Area sales manager for Africa and the Caribbean Oxford University Press

https://twitter.com/imogenpoole

Oxford University Press: https://global.oup.com/?cc=tw

Kate Worlock, VP & Lead Analyst Outsell: https://www.outsellinc.com/team/kate-worlock ; https://twitter.com/outsellkate?lang=en

Outsell Inc.: https://www.outsellinc.com

BUSUU: https://www.busuu.com

Caroline Wright, Director General at the British Educational Suppliers Association: https://twitter.com/cjpwright ; https://www.besa.org.uk

Emma Barnes, CEO Bibliocloud & Snowbooks: http://bibliocloud.com ; https://twitter.com/has_many_books ; https://twitter.com/bibliocloud ; http://snowbooks.com ; https://twitter.com/snowbooks?lang=en

UCL: http://www.ucl.ac.uk

Joshua Perry Director at Assembly: https://twitter.com/bringmoredata?lang=en ; http://blog.assembly.education/author/josh/ ; https://twitter.com/Assembly_Edu

James Gray, CEO, Kortext: https://www.linkedin.com/in/jamesgray1/ ; http://www.kortext.com

Michelle Cobb, Executive Director of the US Audio Publishers Association: https://www.audiopub.org/education/sound-learning ; [e-mail] 

Ali Muirden, Creative content Ltd.: http://www.creativecontentdigital.com ; https://twitter.com/CCTheLowdown

Catherine Allen, Immersive Media specialist, Lyristic: https://twitter.com/_catherineallen?lang=en ; http://www.catherineallen.uk ; https://twitter.com/_CatherineAllen 

BBC Taster: http://www.bbc.co.uk/taster/projects/easter-rising-voice-of-a-rebel

John Cromie: https://uk.linkedin.com/in/johncromie ; https://en.wikipedia.org/wiki/Touchpress ;

Futurebook 16: http://www.thebookseller.com/tags-futurebook/futurebook-16

 

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